This section of your Executive Summary will highlight the sales and market accomplishments your firm wishes to achieve over it’s projected years.  Try to display a realistic pattern of long-term growth in sales revenue.  If this is an existing business, you should use historical figures to predict future expectations and goals.  If the business is new, you should set realistic goals for market share and growth over a five-year period.  When setting these goals, you should consider the industry’s growth rate, the competitive environment and the demand for the proposed product or service.  In order to give this business plan the most credibility, try to be as realistic as possible when stating these goals.

You will also need to briefly reveal your sources for the data you use for the market segment projections.  Many times, these figures are not easy to find, and guesswork is involved.  However, to the extent possible, you should rely on hard data (perhaps revealed even more fully in the Market Research section of your plan), and disclose the source of that data.